Monday, October 2nd, 2006

hummingwolf: Part of a julia fractal in colors of fire and smoke. (Fire-flavored fractal)
One of the things that kept me busy on Saturday and a small part of Sunday was watching [livejournal.com profile] lj_biz, specifically this post about sponsored content on LJ followed by Brad's valiant attempt at damage control, both posts of course followed by umpteen zillion comments about how much people hate the idea of sponsored content. As bad as LJ's introduction of the change may have been, Making Light points out (link via [livejournal.com profile] supergee) that the real problem is what the publicists for The Science of Sleep did with the sponsored "community" they got for their money.

Unlike a lot of people, I don't hate advertising. In fact, I think it provides a valuable service (along with much entertainment) as long as it's informative (or at least entertaining) and not deceptive. The problem here is the erosion of trust created by a bunch of sock puppets pretending to be a community of genuine fans. I'm a big fan of real community. Fake "sponsored community" just makes me want to claw somebody's eyes out.

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